Saturday, 14 May 2011

Aldeburgh












The retail space I plan to rent. Several key locations in Aldeburgh including the town steps and the boating lake.
I began my day off with a visit to Aldeburgh today, the weather was lovely on the drive over but as soon as I got there it was slightly cloudy, [however] I was still able to get a few pictures of the seaside town and my retail space. I also carried out a couple of comp shops whilst I was there to check out Collen & Clare's future competitors, but there wasn't anything particularly exciting - C & C is definitely what the highstreet is missing! For lunch I ate at The White Lion Hotel - which has recently been refurbished; the food was amazing and would recommend it to anyone visiting the area, there are several key eateries and hotels in the area that I have visited before such as The Wentworth and The Brudenell, all positioned along the seafront. After lunch I visited Saxmundham (where my previously holiday home was), there are several new stores in the area that I wanted to visit to see what brands and trends they were stocking. I found that a lot of the boutiques sold homewear and furniture (a possible opportunity for the C & C in the future?). I then went back to Southwold to carry out a SWOT analysis on Collen & Clares' current store, and to finish comp shopping.

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